Brand UP
WELCOME!
You’re a part of a very open-minded, self-driven, contribution motivated group of individuals. You’re doing something extremely valuable for your community and for your family’s financial legacy at the same time and raising us all up together is what we’re all about at Heightener! Because when you bring in residents into your Residential Assisted Living home you’re providing for the wellbeing and safety of one of our most valuable generations!
But do people know about the awesome, helpful, valuable solution you’re creating?
Is your brand speaking for your vision the way it should?
DID YOU KNOW?
We are 50 TIMES more likely to invest in you from Word Of Mouth Advertising.
Are people talking about you, yet? Are you searchable? Are you top of mind in your market? Is your brand the name everyone is telling their friends about? Do you have the tools you need to get the word out about your business?
Here’s the reality.
Great Branding work for you 24/7. Poor branding works against you 24/7. Put your branding to work for you.
When they see your brand done right, on your website, your social media, your blog, your business card, your pamphlet they think, “Finally! Here’s the place I’ve been looking for this whole time, I have to tell everyone about this place!”
At HEIGHTENER we’ve developed and employed branding strategies that will make you the brand everyone is talking about. We help you get the right message in front of the right people, right where they’re looking for you. We believe in the passionate ones, the ones who see a need and create a solution, the ones who rise up to the challenge deserve to RISE UP to the top.
“One person caring about another represents life’s greatest value.” – Jim Rohn
You know the value of making an elderly person laugh. You know the joy of supporting them, helping to keep them comfortable. You have the wherewithal to create a happy and supportive community to make their twilight years full of life. You also have the satisfaction of knowing that families who entrust you with caring for their beloved family members are grateful and relieved that their loved ones have a happy, safe home to call their own.
Ask yourself,
Unless families in the area know about you, how would they make the choice between you and other similar facilities? If they check out your website for the average 5-15 seconds, will they see their parents happily living there, thriving there?
So if you are dedicated to seeing your visions come to life, as you bring others the good life… Then you’re in the right place.
Do you know the two best times to plant a tree?
The first best time was 20 years ago. And the second best time is TODAY.
The Time Is Now.
52.2% of all worldwide online traffic is generated through mobile phones, and 57% of all US online traffic now comes from smartphones and tablets, and that 40% of mobile searches have local intent?! Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
“It is not how much you do, but how much love you put in the doing” – Mother Teresa
About HEIGHTENER
Here is why Heightener came into being: It was formed on request. It was the result of our clients constantly asking us:
“What else can we do with you?
How can we keep working together?
I’ve never seen growth like this before, let’s keep going.”
CAMPER BULL
FOUNDER
CANON WING
FOUNDER
Canon builds brands into household names and Camper takes existing brands to their highest potential of marketing achievement.
- → We’ve been in the industry for 10 years.
- → We’ve built 4 companies up and got them to six figures.
- → We’ve branded products and services that have earned Billions over a dozen times.
- → We’ve created successful enterprises that have generated over $34 million dollars in revenue.
- → We count Six New York Times bestsellers as being among our many achievements.
- → We managed to drive one podcast to number one in six countries simultaneously (we have our ways and so will you!).
- → We helped get a Facebook page up to 3.5 million followers and managed that page.
- → We’re an organization with footprints in many different countries.
- → At the same time, we’ve helped small local companies grow and achieve their full potential with our unique tried and true branding tools and techniques.
- → We’ve created 280 hours of video for our clients based on their requirements.
- → We have created over 13,000 unique Facebook posts to help create a sense of community and to drive traffic to business websites.
- → We’ve written 1.3 million words, the equivalent of 22 books!
- → We’ve been responsible for the design and content creation of over 300 web pages.
- → We deftly use the power of the latest technology, tactics, and tools to help our clients stay at the top of their game.
- → Our client is any business or individual who has an important message or service that makes the world a better place.
We know what your important message is – expert and compassionate care for the elderly and the vulnerable in our communities.
We know that your services offer families the stress relief from the knowledge that their loved ones are supervised, helped, cared for by trained, empathetic people in a welcoming, comfortable, safe and friendly environment.
At HEIGHTENER we always say, “Only those looking to raise us all up need knock on our door.”
CALL US NOW TO GET STARTED!
Call and Say Hi! We’ll say, How High?
*Active link phone number*
(30-day money back guarantee)
“If you want to stand out in a crowd, give people a reason not to forget you”
Ask yourself what’s the last two ads you remember?
We see 5000 ads a day – we delete 98% of them in 3-5 seconds flat. You need to be a resource, not an ad!
Did you know
• Google’s new algorithm supports expertise versus sales. Providing great content gets you seen more.
• When you provide useful content, you become a valuable, authoritative resource, not just an ad!
• Your social media presence makes you familiar, likable, trustworthy.
• When others recommend you, in the comments you can increase their likelihood to call by 50x.
• Contests and giveaways help increase engagement and brand recall.
• The people who love you help you get new people!
• Your online presence is also a recruiting tool that helps you find the experienced, responsible and caring staff to help you run your house.
HEIGHTENER Gets It Done!
• Remember, design is the silent ambassador of your brand. We help you create not just an attractive and suitable logo that announces your presence, but also brochures, visiting cards, and other hand-outs as well as an attractive, relevant and easy to navigate website. We help you create a consistent online and offline personality.
• We can help you create multiple URLs to get people interested and to have your service show up more on Google Search for a wider variety of search terms.
• Fresh content posted regularly keeps people interested and coming back for more.
BRAND UP
The Comprehensive Package- 30-day money back guarantee!
- Logo creation and design
- A three-fold brochure
- A one page brochure – The one page will be full color on one side, and blank on the other to enable people to jot down notes etc.
- Business card set up with your logo and one name on it. (You can order as many cards as you want; we set it up via a reliable online print service.)
- A 4-5 page website which includes content for the Home page – About us / We’re hiring – About the house – Pricing – Contact us
- We will secure and set up the URL for you
- Website hosting, backup, maintenance, setup, and monthly reporting (wp manager) (included for 1 year)
- Additional URLs at an extra charge
- Blog set up on the website with one article a month to increase website traffic
. ( included for 1 year) - Setting up social media profiles on Facebook, LinkedIn, Google Plus, and Twitter
- 10 Facebook posts a month loaded onto your Facebook system(included for 1 year)
- 10 Google plus posts a month (included for 1 year)
- 10 Tweets a month (included for 1 year)
- If you stay on a social media platform for more than 3 months, you receive a 10 to 15 minute video presentation, plus takeaways and flyers along with the description blurb three times a year. This allows you to share your content on various places on the internet
We know the rules of (internet) engagement and we put them to work for you 24/7:
Consistency Equals Brand Loyalty and Brand Loyalty is your business plan.
All your URLs lead to the same online destination. Your contact and other details are exactly the same everywhere you are mentioned or have a presence. Your brand expresses a consistent emotional experience on all channels, pages, brochures, business cards.
Be everywhere
your customers are looking for you
Be easy to locate on Google Maps. Make sure directions are clear. The way you look and sound be the same on your website and on your social media pages. Use Google Maps and Google Business to good effect. Be searchable and have good online ratings and reviews to recommend you.
Make a visual impact
Invest in good quality images that showcase your home. Give them a virtual tour; use real photos and real people rather than generic images to build trust and offer a realistic idea. Optimize your images for the web so they’re eye-catching on every device.
Going Mobile Is A Brand Heightener
Optimize your site for seamless mobile browsing. Did you know, 52.2% of all worldwide online traffic is generated through mobile phones, and 57% of all US online traffic now comes from smartphones and tablets, and that 40% of mobile searches have local intent?! Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
Social Media Is A Brand Heightener
68% of American are on Facebook and about three-quarters of those users access Facebook every day. 97% of adults between the ages 16-64 log onto at least one social network each month.
Make social media work for you. Offer high-quality content that provides value to them, not just selling for you. Follow and promote experts and influencers. This will inspire them to reciprocate in kind. When you are mentioned by influencers, people’s trust in you rises up. Way up!
Publishing Is A Brand Heightener
Create fresh new, valuable content regularly. Make sure you keep up to date with the changes in Google’s algorithms to stay relevant and searchable. Update regularly, add new content and stay engaged.
Work to increase clicks and user satisfaction. Look to provide value not just sell. Make the selling incidental, not central. Provide generally informative content and elderly care info in particular.
Community Outreach Is A Brand Heightener
Having a good online presence makes it easier to create an offline presence. Again, look to provide value instead of sales.
To provide general information about the elderly, or address the concerns the elderly or their families may have, reach out to places like the YMCA, Rotary International, religious or support groups, or social organizations, libraries etc. in your area.
“In the end it’s not the years in your life that count. It’s the life in your years” – Abraham Lincoln
Consistency in your message, in your social media sharing, in your visual branding, equals brand loyalty. Brand loyalty is your business plan.
HEIGHTENER helps you create that online and offline presence – a consistent, trustworthy and familiar online presence that seamlessly connects to your offline business and the bricks and mortar home that is your business. Make your brand work for you.
Create an online presence that demonstrates you as a quality service; trustworthy, reliable and familiar. Make yourself known to your community before they even need your services, so that when they do have the need for Residential Assisted Living, your name is at the top of their mind!
BRAND UP, and you become valuable and memorable! Promote the idea that inspired you to act now.
“People who don’t cherish the elderly have forgotten where they came from and where they’re going!”
Let people know that you’re not just about providing a service, but about caring!
You don’t just have a job but a vocation born out of the conviction that this is something worth doing and that you’re doing something worthwhile!
CALL US NOW TO KNOW MORE ABOUT BRANDING UP, AND CREATING A STRONG, CONSISTENT, TRUSTWORTHY ONLINE PRESENCE.
BRAND UP TODAY!
Be known, trusted and liked by all those who have a need for your services, your business insight and the industry knowledge that only you can provide!
• Enjoy
• Multiple revisions.
• Execution by branding and marketing experts.
• A one-stop solution to all your marketing needs.
• Online and offline integration.
• Unbeatable customer support.
• A chance to be known and respected for the commendable work you do.
“Family is not an important thing. It’s everything.” – Michael J. Fox
At HEIGHTENER we believe in preserving and honoring the strength of family, we believe a family business is big business..